Senior Art Director, Amazon MyHabit
Challenge: How do you make a flash sale site selling excess merchandise more relevant to a customer aware of trends and designers? Our marketing team and merchants pitched to several designers to receive goods that would be donated to the CFDA fund. This gave MyHabit an opportunity to build fashion credibility within the industry.
Solution: Built a custom page, highlighting key designers such as Philip Lim, ALC, Tory Burch, Jcrew, and Public School and tell relevant trends stories with the merchandise.