Challenge: When I first started at Ann Taylor, they needed help with updating their site so it would be more on par with their print work.
Solution: I re-evaluated all the talent in place, the process, lighting, retouching and pulled together a strong team to execute the photography. In some cases we would use photography from the print team. One particular project was exciting because we wanted to show the inspiration for the Spring collection which included Citrine and botanical prints. We made a mood board where the user could rollover to read further context on the inspiration as well as shop from these ideas.