In-House, Ann Taylor.
Challenge: How do you make a recurring collection of silk dupioni and silk taffeta wedding dresses relevant and interesting? Every season there is a core collection of standard silk bridesmaid dresses made in seasonal colors and there are a few trendier bridal and dress rehearsal pieces. How do you tell the story within a very small budget?
Solution: Building the right on-set team of photographer, hair, and makeup. Working closely with our in-house stylist to come up with interesting head pieces to elevate the standard bridesmaids dresses. Most importantly, have fun.